Just when we were all getting comfortable with HD, here comes 4k.
If you've been doing your wedding videography research, you might have read many different video services that include a choice between SD (Standard Definition) or HD (High Definition) and Full HD. HD is currently the most popular standard, as most, if not all available displays or screens, whether on your laptops, handheld devices, smart phones, and especially TVs, are now in HD.
So what is 4k? 4k is the next step after HD, a new resolution standard that has around four thousand pixels ( those little dots or squares that make up images or displays) on the horizontal side, compared to Full HD 1080p and HD 720p, which were named after their vertical resolution. With approximately four times more resolution than Full HD, 4k gives us a waaay crisper, clearer picture, making it Ultra High Definition, or UHD.
If you're into tech, you've probably heard "4k" being used interchangeably with "UHD" or "Ultra HD." There's a whole different story why 4k and UHD are used like they're the same thing, and it's mostly about marketing; but technically, 4k is a professional production and cinema standard with 4096 x 2160 resolution, while UHD refers to the consumer display (the screens on TVs, laptops, etc.) and broadcast standard, which has a minimum resolution that is twice the resolution of Full HD 1080p. Basically, any display that's at least 3840 x 2160 is considered Ultra High Definition.
Because it's the future.
In terms of wedding videos, resolution may not seem that important now especially since HD does its job pretty well. However, when we talk about wedding videos, we're also talking about a once in a lifetime event, with moments that we will never, ever get back. We're talking about milestones. Memories. Nothing can help you relive that one wonderful day - hearing it, seeing it, and experiencing it all over again - like video can. Unlike photographs, video allows you to actually watch those special moments go by, over and over again, for years and years. It's an investment. Having moving images of the people you love most, your family and friends, is especially precious when some of them may have passed on. And, as technology progresses, as it always does, you would want to keep those memories as clear, vivid, and alive for as long as you can. 4k may not seem that relevant to wedding couples now, as 4k displays are not as popular as HD yet, but those who take advantage of the technology will be celebrating their decision in the long run.
Aisle 1401 is proud to be 4k-capable, and we are super excited for the transition. You can bet we'll be ready when 4k UHD hits TVs and displays by storm this 2015!